In order to have killer website content, there are two things that you need to consider: one is coming up with quality content that will keep readers engaged and entertained; second is making them available to a wider audience that will result to an increased website traffic.
While search engines are responsible for increased web traffic, it’s the optimized content that makes it possible for your website to be recognized by these search engines. As technologies constantly change, these two considerations play a vital role in keeping your content search engine-friendly.
How can you say that your articles are good?
Good writing can definitely be taught and writer should improve on this overtime. While great writing seems hard to reach, a good writing skill can already be achieved through a few writing experiences.
In online writing, you must act as a storyteller who conveys your brand’s story through a lot of mediums and this story has to be reframed for a different set of audiences. In putting up a website, this skill is essential because you must keep your audience interested in your brand. Below are some tips on how to write impressive and engaging articles:
1. Give concrete examples :
Readers will appreciate relatable examples more than the theoretical ones. Refrain from using a case study when you’re talking about the success of a certain product. Always provide connection through pop culture or recent news in order to establish a point of reference. All these will have a longer staying power in the minds of your readers than giving out facts and figures.
2. Speak your voice out :
One best way to establish your brand through writing is by giving a unique voice to it. Don’t hesitate to sound funny, quirky or a little weird when writing. Reading your content aloud is helpful for you to see if it really sounds like you. You must use your voice to express yourself in writing but make sure that you’ll also be able to engage people with you – whether it’s by commenting and re-posting your contents or even purchasing your product or service.
3. Know your target audience :
Don’t treat your blog/website as a diary or a journal. You must choose a language that’s suitable for your target audience. Avoid using specific jargons when writing for larger audiences. In addition, try to keep your paragraphs simple, short and precise. Divide hard-to-understand points into subtopics. Make sure to include links that will redirect the readers to the actual example of what you’re trying to convey. Lastly; you should be the first critic of your work. Proofread and do some revisions in your content for the benefit of your readers.
How to write for SEO?
Once you’re done writing good articles, the next best thing to do is how to get them seen in search engines. With the help of social media and cross-posting, optimizing the content of your website becomes much easier. Not to mention, there will be an increase in audience reach as well as in your brand’s worthiness and visibility.
Below are some of the tips on how to write search engine-friendly contents:
1. Use organic keywords.
In order to increase your website recommendations, your contents must contain organic and highly-visible keywords. Take note that these keywords should always be related to your subject or topic. Online readers who know a lot about search engine optimization are aware if you’re just stuffing the keywords within your content to ensure website visibility.
2. Optimize keyword placements.
Make sure to put your keywords in the content’s title and subtitles. Come up with a hierarchy of relevant keywords and use the most important ones in your title.
3. Include images on your content that contain alt texts.
This is to ensure that a link to your page will appear in image search results as well. By applying all these SEO writing tips, you are on your way to achieving a win-win situation for your website. I