How well do you understand SEO marketing? Test your knowledge by identifying the four common myths of SEO service.
Myth #1: SEO is all about getting on top of the SERP (search engine results pages)
That is ideal, but that is not the end result you need. What you need is traffic. Being at the end of the first page or even at the succeeding pages of SERPs does not make you a loser if it still brings in the traffic you need to make sales and earn big profits. Reaching the top of SERPs is futile if your readers won’t find your contents interesting and reliable enough to make them come back regularly. This is especially true for websites that sell and offer products and services other than information.
Look at the bigger picture and work hard for what really matters – the visitors and not the ranking.
Myth #2: SEO is all about the content
SEO writing is the best SEO service that matters a lot when it comes to ranking because at the end of the day, relevance and reputation as measured by search engine algorithms still depend on your contents and how they matter to search engine users. This is the service that is usually singly availed, but SEO marketing is more than using keywords and publishing highly relevant contents. This is just one part of on-page optimization.
SEO also covers the use of computer languages for better reception with web crawlers (Flash vs. HTML). There are also Content Management System and tagging issues to help you improve your stand with spiders. Link building and off-page optimization are other important aspects of SEO that you have to focus on.
Myth #3: Link dropping will improve your traffic
If you live in 2008, yes, it does. But this is 2014, and search engine algorithms and blogging platform guidelines have already changed. In the past, link dropping is a popular SEO service among SEO specialists because it is easy to do. They just leave links on forums, blog reply threads, place links on signatures and exchange links with any websites that also want to build a network.
Unfortunately, social media sites and blogging platforms are already aware of the spamming that is happening with many users, so to prevent degrading their reputations, many of them already followed a “nofollow” tag rule that disables other readers’ privileges to leave links on reply boxes, threads and comment sections.Putting inbound links on websites that have nothing to do with your own niche also lowers your reputation score, so your rank also goes down.
Instead of dropping links anywhere you like, why not just talk to other websites in the same niche and try to ask them if they can use your URL as a resource link. That is if you can offer them substantial information through your contents.
You can also contribute to article directories and other websites so you can earn legitimate resource links.
Myth #4: Availing an SEO service will guarantee you higher profit
The main job of SEO companies is to bring you more traffic. It is usually up to you to handle that traffic and maximize it to earn profit. That is why there is a term called conversion rate to measure how traffic translates to income. Higher conversion rate means higher income.
How does it work?
Visitors might be pouring your way, but if you do not have a convincing product to sell or a relevant service to offer, it is almost impossible to convert regular readers into paying customers.
You might have a lot of advertisements scattered all over your webpages, but without proper screening and picking of ads that have high credibility, it will be hard to entice your readers to click the ads and earn from PPC.
At the end of the day, SEO marketing is just a strategy to bring in more potential customers to you. It is your responsibility to engage them in a negotiation and finally offer them a really high quality product.